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Framed Beauty
Services: Brand Identity and Social Media Content
Framed Beauty is not just a makeup and lashes brand; it's a purpose-driven movement inspired by a divine calling. They believe that makeup and lashes are an art form, a means of self-expression free from judgment. They're dedicated to breaking conventional beauty norms and empowering individuals to frame their beauty in unique ways.
The goal of the project was to create a brand identity that reflected inclusivity and helped her stand out from the typical beauty standards.
The typography chosen is not simple; it exudes flare and spice, aligning with the brand's commitment to breaking conventional beauty norms. The use of a sans-serif font adds a touch of timelessness, emphasising the enduring nature of Framed Beauty's mission. The color palette further reinforces this vision, incorporating nudeish and neutral tones with strategically placed pops of color. This intentional blend of colors not only mirrors inclusivity but also resonates with the diverse range of individuals that Framed Beauty seeks to welcome.
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