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EAP Travels
Services: Brand Identity, Website Design, Social Media Content
Brand Story: EAP Travels believes that travelling can change lives, allow travellers to discover new things, and create lasting memories. Their goal is to inspire people to step out of their comfort zones and experience the positive impact of exploring the world. Their business started from a genuine love for travel and a mission to make it easy and enjoyable for others.
The Founders Vision: EAP Travels envisions a world where travel brings ease and excitement and they can solute the problem of time-consuming destination searches by providing expert guidance that transforms travel dreams into reality.
EAP Travels made a transition in her business to focus attracting more luxury clients whilst maintaining a fun and adventurous theme to match her personal brand.
During the Brand Strategy phase we found that her ideal luxury clients do enjoy adventure and are willing to pay high prices for it, so with that being said we went with a minimal font to appeal to those luxury clients but added an image to bring the fun element into the brand. We also created a brand pattern that resembled the adventure of the brand with images such as starfish, hot air balloons and a cave.
The combination of the script font and serif font complements the adventurous side of the brand but still minimal to appeal to those high-paying clients.
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