The Brand Growth Journey
This isn’t just another branding package. It’s a complete journey that combines clarity, strategy, and design, giving you a brand that grows with you, attracts high-value clients, and positions you as the authority in your space.
Most branding stops at visuals. This is different. The Brand Growth Journey is built in three phases, guiding you from strategic clarity, to an identity that communicates your authority, to the ongoing support you need to implement and grow.
Across these three phases, you’ll get the strategy, the design, and the direction needed to build a business that consistently attracts premium clients, creates demand, and positions you as a leader.
Each phase builds on the last, so your brand evolves with you, becoming the driver of future growth, not something you outgrow.
By the end, you’ll have more than a better-looking brand. You’ll have a business that lets you raise your prices with confidence, attract the right clients without chasing, and finally feel proud to send people to your page. It’s about building the brand that gives you space to grow without burning out, and the freedom you’ve been working for all along.
Let Me Guess, Right Now...
You’re showing up and putting in the work, but people don’t instantly see your value. Instead, you’re stuck explaining yourself in long DMs while others with book the clients you want.
You’re drained from giving so much but not seeing results that match your effort. You know you’re meant for more, and it feels unfair that less talented competitors are being chosen
You feel embarrassed sending people to your page or website, because it doesn’t reflect the true quality of your service and deep down you’re tired of feeling like your brand makes you look “basic”
You’re ready for the next stage of growth. You want to attract better clients, charge more, and step into bigger opportunities
But Imagine If:
You opened your DMs and instead of another time-waster or freebie-hunter, it was someone saying, “I’ve been waiting for this, how do I book?”
You stopped feeling nervous before sales calls because you knew they already saw you as the authority, and the call was just about details, not proving your worth.
You woke up, checked your phone, and saw notifications from clients who value your expertise
You looked at your own Instagram and website with pride instead of cringing, because you're 100% certain it's not scaring away your dream clients as it was built to attract them
You don’t have to keep guessing how to make that vision happen. I’ve built a proven system to get you there, The Perception Shift Framework. This is my signature 3-phase process that takes you from hidden to seen, from seen to recognised, and from recognised to remembered. Here’s how it works:
The Perception Shift Framework
Strategic Clarity
This is where you stop blending in and start standing out. We’ll map your goals, audience psychology, and positioning so you’re not seen as “just another option,” but as the obvious authority. By the end, you’ll know exactly how to speak to the people who are ready to invest, without overexplaining your worth.
Visual Authority
This is where your brand identity stops looking like year one and starts matching the business you’ve actually built. Your visuals won’t just be “pretty”, they’ll signal expertise, premium value, and authority before you even say a word. It’s the shift that makes people look at your page and instantly get it.
Continous Implementation
This is where your brand stops being a plan on paper and becomes your daily reality. With ongoing support and direction, your strategy turns into consistent action that builds trust on repeat. Instead of hustling to prove yourself, your brand does the heavy lifting, keeping you top of mind, respected, and impossible to ignore.
What's Included:
Phase by phase, your brand evolves
Phase 1 -Brand Strategy
This stage lays the foundation for your authority. Together we’ll refine your positioning so your brand stops blending in and starts standing out as the only choice for your clients. By the end, you’ll know exactly how to speak to the people who are ready to invest, communicate your value without second-guessing, and confidently charge the prices you know you deserve.
What's Included:
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In-depth brand discovery session to understand your brand's visions and goals
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Full Brand Strategy Document (ideal client psychology, positioning, messaging, competitor gaps, etc.)
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Strategic direction for visuals (tone, feel, personality)
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1-Hour Strategy Activation Call to walk through the document and prepare for phase two
Phase 2 - Brand Design
This is where your strategy turns into visuals that finally speak for you. No more “pretty but sameish” designs that blend in, your identity will communicate authority, expertise, and high-value before you even say a word. Instead of clients questioning your worth, they’ll feel it the second they land on your page. By the end, your visuals won’t just match the level of business you’re running, they’ll elevate how your industry sees you and position you as the go-to authority.
What's Included:
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A cohesive identity system (logo variations, typography, colour psychology, marks/patterns) that actually reflects your positioning, not just looks “pretty”
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Visuals built around your business model, offers, and where you’re heading so your design actually supports your next stage of growth.
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Option to add Website Design as an upgrade
Phase 3 - Brand Growth Partnership
This is where the rebrand turns into real, lasting growth. Most businesses lose momentum after a rebrand, messaging drifts, consistency fades, and they end up right back where they started. With me as your partner, that won’t happen. You’ll have ongoing direction that keeps your brand sharp, your content aligned, and your growth compounding month after month. This isn’t maintenance, it’s the stage where your brand starts working harder than you do, building authority, attracting opportunities, and supporting the bigger business you’re creating.
What's Included:
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Content Oversight: Every piece of content is reviewed against the strategy so nothing weakens your positioning
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Messaging Direction: The brand voice is kept consistent and powerful, with adjustments made whenever it drifts
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Monthly Check-ins: Regular calls provide clarity, alignment, and course-correction as the business evolves
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Launch & Growth Support: New offers, services, or campaigns are aligned with the brand vision before they go live
The Brand Growth Journey starts at £1.5K and range up to £7K depending on how far we go together. Projects typically take 1–5 months. On our call, we’ll map out the best path, investment, and timeline for your business goals.
Hey, I'm Shaneé
Cat Lover | Lychee Cocktail Drinker | Caribbean Representing 🇯🇲🇬🇩
For the last 5 years, I’ve partnered with ambitious, women-led service businesses to build brands that do more than ‘look good.’ These are brands that command higher fees, attract the right clients, and create long-term growth.
I started this journey from my uni bedroom, balancing lectures with client work and proving that you don’t need to take the ‘safe route’ when you know you’re meant for more. That same drive fuels how I work with my clients today.
Branding isn’t just design. It’s strategy, structure, and positioning that influence how your business operates, markets, and scales.
My role as a Brand Growth Director is to help you connect those dots so your brand doesn’t just exist, it actively drives the next level of your business.
If you’re ready to stop piecing it together and start building a brand that truly supports your growth, you’re in the right place
